Be Certain Campaign
Since the end of 2008, the B Free CEED Partnership has been working to
create a campaign to encourage screening for hepatitis B among the Chinese
and Korean communities at highest risk for infection. Informed by data
collected over a period of two years from NYC Korean and Chinese residents,
the campaign was developed with the award-winning NYC advertising
agency, APartnership. The result is a multi-phase campaign to build
awareness, decrease hepatitis B-related stigma, and to encourage the at-risk
community to know their hepatitis B status by getting tested. The campaign
includes a 30-second public service announcement available in Chinese and
Korean with English subtitles, as well as print ads available in Chinese,
Korean, and English.
print advertisements, contact Simona Kwon at firstname.lastname@example.org
Please specify the exact version and language in the email,
and where you would like to use the material.